October 23 saw the launch of Danish Red 2.0. To celebrate the new branding and to mark the start of a brand new chapter for Danish Red we put on a fresh showroom layout, new pieces (which landed from Denmark just in time, thank goodness) new faces and some new and unusual wines from our neighbours Otter’s Promise. In return our guests rewarded us with two plus hours of wonderful company, a full house from the get-go and lots of pinch-ourselves moments.
We could not have hoped for a more effortlessly perfect evening. And to top it off, a double bill of the Danish Red 2.0 launch and opening night of The Faroe Islands showroom exhibition of new photography by Leica ambassador Jessie Brinkman Evans made our role as hosts an honour as well as a delight.
Jessie’s exhibition runs until the end of the year while the showroom collection evolves constantly as we strive towards our best version of authentic Danish and Scandinavian furniture, lighting and decor for the way we live now.
So please come along for the ride. Sign-up for early notification on brand events and special happenings. And here’s to the future of good design at Danish Red.
